"The artistry comes in offering the information in such a way that the reader doesn't get sidetracked into thinking about the fact that someone had to carefully prepare every line, paragraph, and column into structured pages. Design - in this case at least - has to be invisible. Typefaces used for these hardworking tasks are therefore by definition 'invisible.' They have to look so normal that you don't even notice you're reading them. And this is exactly why designing type is such an obscure profession; who thinks about people who produce invisible things? Nevertheless, every walk of life is defined by, expressed with, and indeed dependent on type and typography."
-Stop Stealing Sheep & find out how type works by Erik Spiekermann & E.M. Ginger
To anyone who feels the need to hate on the wonderful world of typography, or my school-girl crush on the creators of Helvetica, in your face.
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